In-Game Advertising has become increasingly popular for both game developers and advertising companies as both set out to look for new ways to increase their revenue flow. For game developers, this has worked and mobile games as such as Flappy Bird and Fruit Ninja show this, however in-game advertising is beginning to work its way in to games created in larger development studios to subsidise some of the ever expanding costs of game development. This paper also takes a look at the future of In-Game advertising and Advergaming through the use of Virtual Reality.
Please note, this was initially written as part of a University class in 2015. Valve introduced the Early Access program on to the Steam Client in March 2013. Early Access allows developers to launch their game in an Alpha or Beta state on to the Steam storefront where consumers can purchase the title if they wish to support the continued development of the game.