Exploring the developments and effects of in-game advertising and advergaming (Originally written in 2015)

Exploring the developments and effects of in-game advertising and advergaming (Originally written in 2015)

In-Game Advertising has become increasingly popular for both game developers and advertising companies as both set out to look for new ways to increase their revenue flow.  For game developers, this has worked and mobile games as such as Flappy Bird and Fruit Ninja show this, however in-game advertising is beginning to work its way in to games created in larger development studios to subsidise some of the ever expanding costs of game development. This paper also takes a look at the future of In-Game advertising and Advergaming through the use of Virtual Reality.

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